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On the Blue Form, you break up your work into major and minor projects. The J-School told me not to include work here on the Blue Form from before I was hired here, then told me I could, then told me not to but to put it in my vita. You can also view my current complete vita as a PDF file or you can visit my online vita.
Here are comments from some of the letters that were sent to the University as support for my major research and creative projects. If you wish to read the entire letter, click on the intro.
- About the Bronze Lowell Thomas Travel Journalism Award, from Mary Lu Abbott, President, Society of American Travel Writers Foundation:
"Judging was done by Northwestern University's Medill School of Journalism faculty. In giving Mr. Cuenca a bronze award for 'Raucous Rascals Make Themselves at Home on Monterey Bay,' the judges called the entry 'one of the best examples of storytelling with new media.' In briefly explaining how the work used the multiple abilities of the Web, the judges said, 'These kinds of storytelling techniques, combined with the best writing that travel journalists have to offer, will someday allow the creation of the ultimate travel Web site. And this example might be the one that leads somebody to create it.'"
- About the Honorable Mention from the '99 AEJMC Web Design Competition, from Dr. Mark Giese, Director of the competition and Assistant Professor, School of Communication, University of Houston:
"Even with the 'winners' and the Honorable Mentions combined these sites still represent only a 25% acceptance rate—significantly lower than many peer-reviewed paper competitions. I urge you to consider this work and this Honorable Mention as an acknowledgment of a significant contribution to our knowledge of this emerging form of mediated communication."
- About "Where's the Multimedia in Online Journalism", from Judith Axler Turner, Editor, The Journal of Electronic Publishing:
"I know how few people there are who are both knowledgeable about and experienced in e-publishing. I think you are lucky to have one at Kansas, and I urge you to treat him as you would any other academic superstar."
- About "Where's the Multimedia in Online Journalism", from Tony Sutton, Editor, Design:
"Mr. Cuenca's article was lucid, wonderfully thought-out, well-argued, and an eye-opener in its discussion of the possibilities presented by the merging of new media with mainstream newspapers. I received a number of enthusiastic comments from journalists who are either beginning to work in expanding their newsrooms to include new media or who are wondering where they fit in this brave new world. They were impressed with his grasp on the future and, like me, were enthused by the author's vision of the shape and direction of tomorrow's 'newspaper.'"
- About "Getting Back Your Clout on the Web", from James R. Gordon, Editor, News Photographer:
"What Prof. Cuenca advocated nearly two years ago forecast a new type of photojournalist, now nicknamed a 'platypus,' necessary because of the ability and capability of providing not only still images but video and sound for the Web as well as television."
- About "The Practical Manager's Guide to Useful JavaScript Snippets", from Steve Ulfelder, Senior Editor, Computerworld:
"Computerworld is a weekly publication, so I had 51 In Depths per year; I'd estimate that I received more than 500 story pitches per year. I decided to give Mike a try because he appeared to have both technology and writing skill. I'm glad I did; the story was well received and was one of the earliest pieces on JavaScript applications to run in the computer trade press."
- About Photoshop 5 Exam Cram, from Don Eamon, Project Editor, Coriolis Group:
"I've been an editor for over a decade (and a writer myself for five years before 'jumping the fence'), and I've edited nearly 100 books. Michael is definitely among the top five authors I've encountered."
- About Photoshop 5 Exam Cram, from Shari Jo Hehr, Acquisitions Editor, Coriolis Group:
"Each chapter of the book underwent intense scrutiny by a highly respected author, reviewer, and instructor, David Xenakis. Had the reviewer raised any serious issues with respect to technical accuracy or completeness of coverage in the manuscript, another reviewer would have been engaged. The entire manuscript was also copy-edited (only a light edit was necessary for this manuscript) to ensure clarity and readability."
Here's the list of projects I submitted as major work. Remember, I was told that I only needed one major research/creative work to satisfy the research/creative prong of the tenure standard. To read the synopses/methodologies that I provided with the majors, click the project name. For more information about each project, visit my vita site.
Mastering Adobe InDesign, Mike Cuenca and Renee LeMaster, Sybex, Inc., 1999, ISBN: 0782125522. Coauthor of third-party software manual for brand-new page layout application.
ACE Photoshop 5 Exam Cram, Mike Cuenca, Certification Insider Press/The Coriolis Group, 1998, ISBN: 1-57610-374-9. Author of study guide for professional software certification.
"Where's the Multimedia in Online Journalism?" The Journal of Electronic Publishing, September 1998. Invited article published on-line at http://www.press.umich.edu/jep/, an academic, peer-reviewed on-line journal.
—Reprinted in Design, the magazine of the Society of News Design, the international organization for professional news designers, Winter 1998.
"Getting back your clout via the Web," News Photographer, August 1997. Article introducing my photojournalism web innovations, presented as the lead feature in a package on web photojournalism in the trade journal of the National Press Photographers' Association, the nation's premiere industry magazine for still and video photojournalists.
"Campaign '96; a web gallery," interactive web site showcasing work of JOUR 410 Photojournalism I students (www.cc.ukans.edu/~jschool/viz/410/96A.html), December 1996. This prototype web publication showcased original interface design technology for journalism publishing, pushing the boundaries of currently accepted on-line journalism presentations. I conceived and designed the site, as well as wrote all JavaScript code.
—Presented to the industry in the article, "Getting back your clout via the Web" (see above).
"Raucous Rascals make themselves at home on Monterey Bay," innovative multimedia web photo story (falcon.cc.ukans.edu/~mcuenca/SL/SeaLions.html), October 1996. I took all photographs, conceived, wrote, engineered the audio, designed and constructed the site.
—Presented to the industry in the article, "Getting back your clout the Web" (see above).
"The Practical Manager's Guide to Useful JavaScript Snippets," Computerworld, the news weekly for Information Technology Leaders, August 19, 1996 (simultaneously published on-line www.computerworld.com). Technical article, introducing this new scripting language and presenting a survey of effective new uses for the technology to IT Leaders, only nine months after its debut, in the premiere industry news magazine for information technology leaders.
"seekpeace.com", personal multimedia website (www.seekpeace.com), containing links to my course syllabi and other teaching materials, my photo pages and my vita. Accepted for directory listing with Yahoo! (www.yahoo.com), 1999.
Honorable Mention, Association of Educators of Journalism & Mass Communications (AEJMC) 1999 Web Design Contest (Juried), Journalism Sites Category, for the multimedia web photo story "Raucous Rascals make themselves at home on Monterey Bay."
Bronze Award Best Electronic Computer Media, Lowell Thomas Travel Journalism Competition (Juried), Society of American Travel Writers Foundation, for the multimedia web photo story, "Raucous Rascals make themselves at home on Monterey Bay," May 1997.
WINGS Award Web Flier E-Zine, for the multimedia web photo story "Raucous Rascals make themselves at home on Monterey Bay," February 1997.
1997 Information America Partnership Award Media Education/Media Relations Program, American Bar Association, for "Media Guide for Attorneys," January 1997.
PRISM Award Special Projects, Kansas City Chapter of the Public Relations Society of America, for "Media Guide for Attorneys," Fall 1996.
Bronze Quill (1st Place) Technical Manual or Publication Presentation. Kansas City Chapter, International Association of Business Communicators, for "Media Guide for Attorneys," Spring 1996.
Exhibitor "The Gate," Kansas/KC Camera Photo Competition (Juried), Lawrence, KS, September 1998.
Profiled in the October 1998 issue of Filipinas magazine.
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